Primo Cammino 
Dirk Hesse: Your Technical & Growth Partner
I bridge the gap between innovative technology and profitable growth. With CTO experience and proven performance marketing expertise, I help scale-ups, agencies, and ambitious companies achieve measurable results faster.
Performance campaigns under €10 per lead
Full-Stack Development: Frontend, Backend, AI Integration
15+ years experience, 10+ in CTO/VP roles
Selected Engagements
Proven Track Record: From Idea to Production-Ready Platform
VPS & Dedicated Server comparison platform – fairly sorted, with real community sentiment
Tech Stack: Next.js 14, PostgreSQL, Python/Playwright, Traefik
Features: Scatter plot visualization, histogram filters (Airbnb-style), use-case engine, SEO-optimized content
Innovation: Transparent hosting comparison without commission-driven rankings
Spiritual consulting marketplace – from zero to fully functional platform
Tech Stack: NextJS, Ktor/Kotlin, MongoDB
Features: Payment (Stripe), WebRTC Video/Audio, Real-time Chat
Result: Under €10 per lead, fully automated booking processes
AI-powered E2E Testing Micro-SaaS – currently in silent launch phase
Tech Stack: FastAPI, React, Multi-Provider AI (DeepSeek, Mistral)
Features: GDPR-compliant AI integration, code generation, API management
Innovation: Multi-provider system for fault tolerance
What makes it special: Both projects were developed entirely by me alone – from architecture to production deployment.
Senior-level full-stack development meets 15+ years of experience from the scale-up environment.
Growing fast, but your processes are holding you back?
Missing scaling opportunities through manual processes?
Your digital products or services have potential, but manual workflows in sales, marketing, or service consume time and prevent real growth? I automate the bottlenecks.
High marketing spend, unclear ROI?
You invest in performance marketing, but lack transparent KPIs, clean tracking, or technical integration to measure and optimize actual returns? I make your marketing ROI measurable and scalable.
Missing tech-marketing interface?
Your marketing and tech teams don't speak the same language? You need someone who understands both and delivers end-to-end solutions from strategy to technical implementation? That's my core competency.
Complex AI integrations, pragmatically implemented?
You want to leverage AI and automation potential, but lack the know-how for concrete, GDPR-compliant, and results-oriented implementation? I build AI systems that actually work.
Do you recognize yourself?
Scale-up with growth challenges
Your business is growing, but marketing and tech can't keep up? I optimize both areas in parallel for sustainable growth.
Agency with complex client requirements
Your clients need more than standard marketing? I support with custom tracking, automation, and technical integrations.
Successful coach/consultant
You're an expert in your field, but marketing and tech aren't your strengths? I build the digital infrastructure for your expertise.
Effizienz neu gedacht: KI-Automatisierung für den Mittelstand
Schluss mit zeitraubenden Routineaufgaben, verpassten Chancen und Datenchaos. Wir entwickeln intelligente Automatisierungslösungen, die Zeit sparen, Fehler vermeiden und dein Geschäft planbar wachsen lassen.
Als spezialisierte Agentur für KI-gestützte Prozessautomatisierung setzen wir auf Tools wie n8n, Make.com, GPT-Modelle und No-Code-Plattformen. Unser Ziel: modulare, leicht verständliche Automationen, die zu deinen bestehenden Abläufen passen – nicht umgekehrt.
Automatisierte Anfrage-Workflows
Weiterleitung, Kategorisierung und Follow-up – inklusive GPT-basierter Priorisierung und Tags.
Intelligente Terminbuchung
Automatische Terminvergabe mit Anbindung an Zahlungsanbieter, Kalender und CRM-Systeme.
Personalisierte Kommunikation
Automatisierter Versand von E-Mails nach Events, Formularen oder abgeschlossenen Buchungen.
GPT-gestützte Daten- und Textprozesse
Erstelle Reports, Texte oder Antworten automatisch – auf Basis deiner Daten und Ziele.
Vertriebsprozesse automatisieren
Leads automatisch qualifizieren, priorisieren und zur richtigen Zeit kontaktieren – per E-Mail, SMS oder Kalenderlink.
AI-gestützter Kundenservice
Intelligente Antwortvorschläge und Chatbots mit Zugriff auf deine Wissensdatenbank – auch bei kleinen Teams sofort entlastend.
Content-Produktion automatisieren
Newsletter, Social-Media-Posts oder FAQs automatisch generieren lassen – GPT-gestützt und auf deinen Stil trainiert.
Daten-Synchronisation zwischen Tools
CRM, Shop, Support und Buchhaltung automatisch verbinden – ohne doppelte Dateneingabe.
Echtzeit-Reports & Dashboards
Automatisierte Berichte, KPI-Dashboards und Zusammenfassungen – direkt per E-Mail oder Slack.
Sales-Follow-ups & Nachfass-Ketten
Automatisierte Erinnerungen bei unbeantworteten Angeboten – mit individuellem Timing und Inhalt.
Unsere Lösungen sind speziell für kleine und mittlere Unternehmen gemacht – schnell einsatzbereit, bezahlbar und mit klar messbarem Nutzen.
Dirk Hesse – Your Partner at the Intersection of Tech, Product & Growth
Leadership & Scale-up Experience
15+ years experience, 10+ as CTO/VP at Axel Springer/Ladenzeile
M.Sc. Business Informatics – I understand both code and business requirements
Proven Marketing Expertise
Performance campaigns with excellent CPL achieved at guideful.de
Complete setup: Google Ads, landing pages, conversion tracking, funnel optimization → significantly below industry average
Performance Marketing: Google Ads, Meta, LinkedIn, TikTok
Conversion Tracking: Multi-step funnels, attribution, ROI measurement
Data-driven Optimization: A/B testing, analytics, unit economics
Full-Stack Development
Backend: FastAPI, Kotlin/Ktor, Java, Spring Boot, MongoDB
Frontend: NextJS, React, TypeScript, Modern Web Development
Integrations: Payment (Stripe), WebRTC, AI (Multi-Provider), n8n Automations
My unique approach:
Marketing + Tech from one source. Instead of needing two separate consultants, you get everything from one partner who understands both worlds.
I help you build your tech foundation correctly from the start, avoid expensive mistakes, and achieve measurable results faster through the combination of solid architecture and efficient marketing.
Showcase Projects:
rackdiff.com
VPS comparison: Next.js 14 + PostgreSQL + Data Pipeline
Innovation: Fair rankings without commission bias
guideful.de
Marketplace platform: NextJS + Kotlin + Payment + WebRTC
Marketing: Performance campaign with excellent CPL
TestCortex
AI-powered E2E Testing: FastAPI + Multi-Provider AI
Innovation: GDPR-compliant AI integration
Currently available for:
🚀 Technical & Growth Advisor
⚡ Performance Marketing Setup
🔧 Full-Stack Development
🤖 AI Automations
Contact
✉ kontakt@primocammino.de
📞 +49 1746 356 416